About Mad Giant
Built by a guy who carried the ladder.
The short version
I’m Josh Malone. Before any of this I ran two contracting businesses of my own: a carpet cleaning company and a pressure and soft-wash outfit. I’ve spent real money on ads that produced nothing. I’ve called a lead back nine minutes too late and heard “we already booked someone.” I’ve stared at a truck payment while the phone stayed quiet. None of that is theory to me.
After the contractor years I went to the agency side and spent years inside a marketing operation that has deployed over $100M in Meta ad spend. Not as a solo hero, nobody runs that alone, but close enough to the machine to watch the same patterns repeat at scale: angle testing wins, speed-to-lead wins, discipline about killing losers wins. And the other pattern: agencies charging contractors $2-3k a month for work that, with the right playbook and modern tooling, doesn’t cost anywhere near that to do well. Contractors were paying for the agency’s office, not the agency’s results.
Mad Giant is the answer I wanted to give every contractor I met back then: the big-agency playbook, without the big-agency invoice or the babysit-this-dashboard homework.
Why the giant
We do the stomping. You book the jobs.
Your competitors are out there making noise every day. The giant makes a bigger one. We stomp through Facebook and Instagram feeds in your territory so homeowners hear about you first, and you get back to doing the work you’re actually good at.
Why I’m doing this
I’m a dad to two kids on the autism spectrum. Building this company means I can be at the school runs and the therapy sessions and still do work I’m proud of. I’m not building from a VC office tower. I’m building from the same place most contractors run their businesses from: the kitchen table, early, before everyone else is up.
How we actually work
We build and run your campaigns end to end: the ad angles, the copy in your voice, the images, the targeting inside Meta’s housing-category rules, the testing, the lead routing. You approve every ad before it runs. Nothing goes live without your thumbs-up, and every lead lands on your phone the second it comes in.
If an ad isn’t producing, we kill it and feed its budget to one that is. No “give it another quarter.” The whole machine is on display in the tour, nothing behind a curtain.
What we believe
- Your ad spend is yours. It goes straight from your card to Meta. We never touch it or mark it up. The first $1,500/mo of ad spend we manage carries no fee; above that we take 10%, capped at $2,500/mo, billed separately so the math is always visible.
- No contracts, no hostages. Your ad account, your page, your customer list, your leads. All yours, before, during, and after. Cancel any time and everything stays with you.
- One contractor per territory. We will never run ads for you and your competitor across the street. When your territory is claimed, it’s claimed.
- Plain English, always. If we can’t explain what we’re doing with your money in one paragraph, we shouldn’t be doing it.
- If it’s not booking jobs, it dies. Fast.
Today
Mad Giant is a small team, overseen by me. You can reach me directly at josh@madgiant.marketing. If you sign up, we’re going to know each other.
Josh Malone
Founder. Mad Giant Marketing is a brand of TopKnock Marketing LLC.