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Mad Giant / Contractor marketing

You do the work.
We handle the marketing.

Managed Facebook and Instagram ads, with Google Business Profile support available by plan. Built for plumbers, HVAC companies, roofers, electricians and other home-service businesses ready to turn their work into a clear campaign.

Sample demo data illustrates the workflow. It is not a client result.

Meet Giant

Bring the idea.
Build the next move.

Tell Giant about a special you want to promote, choose your uploaded job photos and shape the brief together. Keep the offer, service area, budget and creative direction in one saved plan, ready for review.

Ask about recorded campaign performance, work through available lead information, draft a reply or discuss your connected Google profile. Giant helps you use the information saved in your account. You review the plan and approve advertising before launch.

Try the sample Giant conversation
Giant, Mad Giant Marketing's robot marketing assistant

Built for the trades

A service to run, an area to serve, room for the next job.

Start with one priority service, a defined service area, an offer you can honour and capacity to respond to enquiries. You supply accurate credentials, approved job photos and feedback on lead quality. We agree scope and a budget before launch.

This is a better fit when you want managed execution and can follow up consistently. If you mainly want occasional copy drafts and enjoy running Ads Manager, a DIY workflow may be enough. If you need guaranteed jobs or immediate Google rankings, this service cannot promise that.

From brief to booked-job feedback

A practical workflow. Approval stays with you.

  1. 01 / Agree the brief

    Choose the service, area, conversion goal and spend limit. Check account access and confirm what an economically useful enquiry looks like.

  2. 02 / Prepare and approve

    Review the proposed copy, selected images, offer and destination. Request changes before advertising goes live. Your actual work and accurate claims come first.

  3. 03 / Launch and follow up

    Run an approved selection of ads suited to the budget. Work connected enquiries in the lead inbox, record contact attempts and keep customer response responsibilities clear.

  4. 04 / Review and improve

    Compare recorded spend and enquiries with qualified opportunities and booked jobs where outcomes exist. Use what you learn to agree the next change within your approved budget.

Clear plans. Ad spend is separate.

Full pricing and billing terms

Ads

$299/month

or $2,990 paid annually

Managed Facebook + Instagram ads that book jobs.

Review included scope

Ads + Google profile

$399/month

or $3,990 paid annually

Your ads and your Google profile, handled.

Review included scope

Google profile

$129/month

or $1,290 paid annually

Your Google Business Profile, handled. No ads.

Review included scope

You pay Meta directly for ad spend. No fee on your first $1,500/mo of ad spend; 10% above that, capped at $2,500/mo. Annual prices are full annual payments, equivalent to ten monthly payments. Cancel anytime. No contract, no setup fee. Review annual commitment, renewal, taxes and any applicable extras before checkout.

The first-campaign lead guarantee has eligibility requirements and exclusions. Read the complete guarantee.

What we prepare for Ads

  • 4-6 initial finished ad variations across 2-3 distinct concepts
  • Up to 4 additional variations per month, refreshed when evidence calls for it
  • Feed and vertical placement versions included
  • Your suitable work photos preferred, with optional branded overlays
  • Up to 1 short asset-based video edit per month when your material is suitable; AI-generated video is not included
  • One matching landing page initially, one priority service and conversion goal
  • Additional services and campaigns agreed within scope
  • 4 social captions per week, ready for you to post
  • 1 blog draft per week, delivered to your dashboard and email

Social captions are ready for you to post. Blog drafts need review before publication; connected WordPress publishing is optional.

Google profile work

Plans with Google profile support include one managed location, profile updates, review-reply drafts, weekly Google posts using suitable job material and review requests for eligible customers. You approve content and changes, unless you explicitly enable positive-review auto-replies.

Google Profile and Combined plans include a 7 by 7 map grid for up to 5 tracked search terms per managed location, scheduled every 7 days after setup. Each report shows the search term, area and scan date. Rankings are snapshots, not a guarantee of calls or jobs. Provider delays or connection issues are shown in your dashboard.

Explore Google profile management

Try the workflow for your business.

Request access to a 14-day management trial with no subscription fee. We’ll confirm availability and help you get set up. Meta ad spend is separate.

Availability and plan allowances apply. Review trial scope, activation and billing details.

Request a 14-day trial
Setup and feature availability

Meta and Google features require the right account permissions and a working connection. Contact-validation and enrichment depend on available information, and do not prove lead quality. Supported CRM connections or a compatible webhook require configuration and access.

SMS alerts and follow-up require an approved sender, setup and applicable recipient consent. Photo texting is a pilot workflow: carrier delivery is still being verified, and received photos need private review, permission and selection before campaign use. Confirm availability for your account before relying on it.

Platform approval, rankings, lead volume and booked revenue are not guaranteed. You keep control of your business accounts and approve advertising before launch.

See the guided product tour

Make the decision with the details.

Start with your trade and territory.

Find out whether your trade and area are available, then choose the plan and scope that fit your business.

Check territory availability